Monday, 28 August 2017

Man Vs Machine - Who Should We Trust?

Kefalonia Cruise would like to thank David Lee Andrews for the following article which he wrote inspired by me! My first season here in Kefalonia with Nicos on the Lady O has been busy, exciting, interesting and a little bit frustrating.

David initially set up the website for us and has supported us practically every day since. I pester him about social media and aggregators as I see him as an expert in this area, while it is an area I personally wish I could avoid (but I've been told I have to do it!).

Nicos and I were drawn to Kefalonia due to the people! The people are friendly, helpful, kind and genuinely seem to have time for you. They provided a personal service not driven by money but a heartfelt, genuine yearning to ensure you had the best experience possible .

 If we were going to join Dennis on the Lady O we wanted to make sure we maintained what he already had in place.

Dennis would sit on the Lady O in the evening as people passed by looking at boats that offered day cruises. They try to decide which one they'd like to choose.


Some say they already booked with our competitors online. Some say they tried to book online with us and ask why we don't have this facility.

Some say they searched aggregators such as Tripadvisor to help them choose which was the best!
Surely Tripadvisor reviews are a matter of personal opinion? The boats that go out on daily cruises are all very different, surely it depends what the individual wants? Just because one boat has more reviews than the other doesn't necessarily mean it's better! Does it?
Competitors who had more reviews than us were automatically considered the best.......until people came and spoke to us!

It became clear to me that promoting Kefalonia Cruise online was an area we needed to improve on. We would have to move with the times. But my question to David was 'Do we?'........'Should we?'

Is booking online something we should offer? It would definitely be easier for us if we did! It would mean we could finish early and not sit on the boat every night. But we think it would be boring for tourists to be walking along the harbour looking at boats with the lights out and no-one to talk to!

What should we do?

Over to you David!!!!
I was inspired to write the following article after having a discussion with my beautiful cousin Elaine, co-owner of @kefalonia cruise -- Man or Machine : Who Do We Trust? -


When I was growing up there were a limited amount of ways for people to find out information. You could either ask someone face to face, go to the local library, or, if your query was locational based, call up an adviser on the phone. However, since the advent of the Internet age, finding out information has changed a great deal. So much so, in fact, that nowadays we're not quite sure which way to turn.

Well, on the one hand, there are plenty of search enginesat our disposal so we can research a specific subject plaguing our minds, such as Google, Yahoo, and God knows what else. On the other hand we can also go the social media route, and tweet, facebook, pin, or plus one our way towards the eventual answer. And on yet another hand – yes, I do have three hands – there are those aggregator websites which allow people to rate and review a selected area of interest, like TripAdvisor or Rotten Tomatoes.

But, even with all of this at our disposal, sometimes it's not quite clear if what we're getting is accurate or not. I mean, can we truly believe what we see on the Internet? Or for that matter, should we use the Internet just because it makes life easier for us? Personally, I don't think we should. Not always. Primarily its down to us to use our own common sense to figure out what is true and what is false, keeping in mind that we shouldn't take everything we see at face value just because it's printed in black and white or spoken via a healthy looking Youtuber. Having good impartial judgement is paramount when it comes down to matters such as these, good judgement that is complimented by a healthy dose of mind over matter.

Now please don't take what I've just said the wrong way, as I'm not trying to imply that we should never, ever, believe what the Internet is able to show us. No. I would never say anything like that. I'm no hypocrite. As a matter a fact, in the past the Internet has helped me out quite a bit, especially when it comes down to buying stuff, fact checking certain sources, as well as connecting with people with similar interests. Although, to be fair, while doing this, I still needed to trust my own instincts and follow my own path. Not the path the internet Gods have easily paved for us to follow so we don't think, act, or use our own brains.

And, pray tell, what do I mean by that exactly? Well, without trying to sound like an old fuddy-duddy (Ops! Too late) the problem with some people nowadays is that they would rather believe something they see on a machine than they do another human being.

Case in point, a couple of months back, me and a handful of relatives were having a discussion about a fairly old film. Yet, during our discussion, some of them didn't believe what I was saying about it, even though I previously reviewed this film and have a vast knowledge in this particular field. So, what they decided to do was to click onto Wikipedia just to double check and confirm what I just said. Which it did!  Quite quickly in fact, and they said as such a soon as they saw it on the screen. What they didn't know though, is that I was the one who contributed this fact to Wikipedia in the first place, and to my pleasure I threw this right in their face while exhibiting a modicum of proof.

Yes. I know this all sounds like a silly joke, doesn't it? But I'm afraid to say that this is no joke.

To me, this is just another way of proving that some people believe computers more than they do human beings. What a shame. What a real damn shame. Although, on a more positive note, due to their incorrect presumption, some of them did actually start to follow me on Instagram, so at least that's something. Something, nothing, and everything, because at the end of the day behind every machine is a real person who assembled it to begin with, a real person with real motives and real objectives, whatever they may be.

Please keep this in mind before you do your next web search!
David Lee Andrews
Kefalonia will change. I'm not sure if that is a good thing or not but there are plans for the airport to expand and this will bring in more tourism. Businesses will have to think smarter if they are to survive. We know from more advanced countries (if that's what you want to call them) that social media and aggregators are the way forward, the way to reach many not the few.

But Kefalonia is in danger of losing it's charm and characteristics.  
There needs to be a balance.
Yes, we need an online presence ....... 
Yes, we would like Tripadvisor reviews.............
Yes, we would like people to share their experience of being with us on Social Media.......
But it's not the be-all and end-all.
I personally don't want to be on a computer from the moment I wake up till the moment I go to sleep!
What we really want is to meet people, to be friendly, to be helpful, kind and genuine.
We want to provide a personal service not driven by money but a heartfelt, genuine yearning to ensure you have the best experience possible while on the island, not just on a cruise.
We want Kefalonia to keep it's charm and character and hope MACHINE doesn't take over MAN.
Let's cruise together!....................
Eleni Nicolaou